Pulham Diadem 6th sold at the Designer Genes Sale for 13000gns, breaking the record for a UK Hereford female. We knew she was special, having been awarded best heifer calf in our area herd competition and receiving many positive comments, but we never dreamed that she would sell the way she did! We wish Antony Whitfield all the best with her and thank him and all the underbidders.